'à la carte' PR
Crisis Communication
*****

Organizations achieve credibility primarily by what they do, not what they say.'
Public Relations/Media Relations
should be involved in crisis planning from step one
should counsel operations and other staff colleagues on possible public perceptions of a planned action
ensure a comprehensive internal and external communications program
A Multifaceted Information Program
reaches customers, employees, and the general public
employs a variety of channels including internal bulletins, briefings to media, advertisements, information sheets displayed at the business
may include a media visitation program to dispel confusion and misinterpretation

"Facts, including good science, may be necessary, but unless organizational communication is designed to reach the heart of the audience, information, no matter how honest and true, usually will not defuse a crisis."
Berzok
We look forward to serving you.


4026-F Providence Road Charlotte, NC 28211 phone: 704.891.2002