'à la carte' PR
Media Consulting & Training
*****
The importance of understanding how to successfully deal with the media can never be overstated.
Learning a few key 'truths' will help you develop positive relationships with various media professionals, which can translate into a positive impact on your bottom line.
We encourage individuals, businesses, agencies and associations to invest in solid media relations training and consulting to feel confident and be successful in this arena.
For starters, here are a few tips:
 Always tell the truth - after all, personal and professional credibility is All.Make sure your product or service does what it says it does and your information is accurate.Learn about the media outlets important to you and your business. Do you know the specific beat of the editor or reporter with whom you intend to make contact? Have you read his/her stories?Remember reporters' deadlines and don't waste their time. When you call, be clear, concise and brief Learn and respect deadlines.Personalize. Don't use impersonal, photocopied pitch letters. If you send a letter, postcard or e-mail, personalize it. ('à la carte' PR can help you with this!)Get beyond voice mail. Leave a short, interesting, targeted message. If you don't hear back within two days, try calling well before 9 AM, or leave a message with an editorial assistant or colleague.
'à la carte' PR provides a full menu of media training and consulting services , fit to your order - from one-on-one media interview coaching, to full scenario-based media trainings, to in-depth instruction on media relations..
We look forward to serving you!
"Doing an interview without defining your objective and your message(s) is like driving to an unknown destination without directions or a map. It's anybody's guess where you'll end up."
Jerry Brown, in "Monday Morning Media Minute"
4026-F Providence Road Charlotte, NC 28211 phone: 704.891.2002
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