'à la carte' PR
Visibility Events
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'à la carte' PR provides full-service solutions that ensure our clients events meet their business objectives and enhance their customer relationships.
Our aim is to provide the insights, planning and applications to create innovative events that respond directly to your needs and goals.
Whether it's planning meetings, conferences or themed celebrations, 'à la carte' PR is ready to serve you with expertise, resources and perfect timing. We work hand-in-hand with our clients to clarify their market goals and then create and implement a successful strategy to realize them.
We create events that enable our clients to maximize successful customer relationships, including:
Workshops
Conferences
Media events
We look forward to serving you!
 The following news release is reprinted from the meetingsfocus.com website.
Half of Companies to Increase Event Marketing in 2003
AUBURN HILLS, MICH.— Despite sluggish travel and economic trends, 47 percent of organizations will increase the use of events as a marketing medium in 2003, signaling the importance of doing business face-to-face, according to a report released by The George P. Johnson Company and the MPI Foundation.
Events were ranked on par with advertising and direct marketing when it comes to ROI, which was cited as having a significant impact on event expenditures, with 51 percent of respondents who experienced successful ROI expecting to increase event budgets (vs. 33 percent overall).
Event types seen as providing the greatest ROI were tradeshows and sponsorships (29 percent each). Smaller, proprietary types of events such as seminars and roadshows were tied for second (17 percent each). For the second year in a row, respondents indicated that increasing brand awareness and brand preference were the top objectives of their event marketing programs.
This year's study surveyed 350 senior marketing executives from major companies in the following vertical industries: automotive, technology, healthcare, financial services, and other industries, including consumer, manufacturing and associations.
Offices in the Carolinas, Florida & New England
704-891-2002